‘Web 2.0’ relates to a second-generation of web-based services that has evolved from the dot.com collapse and the roll-out of Domestic Broadband services to the home based community. The phrase ‘Web 2.0’ entered the language as we saw a vast improvement in usability since the first web pages were published originally.

The global impact of the internet generated its own ‘South Sea Bubble’ and a dash for growth that left many people with a hole in their pockets. But the rest of us with an infrastructure that is now able to support these advances, (commonly known as Web 2.0) has been a short transition from ‘Gold Rush to Mature Industry.’

For many of us, Web 2.0 is merely a level of maturity allowing a global platform for doing business with the mass of material, offerings and expanding opportunities in an enlarged Company market-place.

Web 2.0 does not change the rules of business – it changes the presentation of your offer. All the tools used on business platforms have been available and deployed for some considerable time i.e. database architecture, business rules and the ways of conducting business. But now we have changes that appear on the glass and the downstream integration with business partners.

Web 2.0 supplies us with tools that make the user interaction far easier and where the user is presented with a level of visual guidance that makes the use of a website less of a ‘voyage of discovery’ and more of a swift learning curve leading to a far more pleasurable user experience.

Delivery is superior and apart from the distinct advantage of broadband, AJAX, FLEX and other tools have changed the level of interaction between the user and the website.

• If you need help in applying Web 2.0 to your business – call us now.
• If you have a website that drives income to your business it will need an update now to compete with sites that have incorporated these new services.
• If your site has not had a usability review in the last two years, it will need one now.
• If you have not heard of ‘personas’ and how these can affect your customer relationships, you should learn about them now.
• If your system takes a heavier load in the run up to Christmas you need to ensure that you are equipped to handle the increase in demand now.

Objective Internet should be your partner in Web Business performance