Case Study 1 - Major Sporting Organisation
A major sporting association invited Objective Internet to assist them with the upgrading of their existing web facility. Their aim was three fold, firstly they required the facility for the uploading of essential news and information by a variety of personnel at locations all over the UK; they wanted to achieve significant savings on the print and distribution costs of mailing their regular newsletter and most importantly they wished to ease the burden and provide much needed support to their volunteer members who were shouldering much of the administrative burden for dissemination of club information passed on to them by the central office.
Objective Internet proposed a radical solution that would solve these issues and provide a platform for the strengthening of the association community by incorporating a number of innovative features. These would enable:
- the creation of an individual website for the member club
- the ability to communicate to member volunteers on a club region or national basis
- global e-mail service by filter such as renewal dates, member type or fee category
- automatically select and produce a post label where the member has no e-mail address
- better organisation and representation at national events
fixtures loaded from external service
- easy event organisation and listing, booking, payment control through an innovative booking feature
- the volunteer member to publish news articles and team and match results, to the community section of the website using a conventional browser
- a directory of member clubs generated from the club database, including selected
club officers by job title
- the transform and load of existing membership a data from existing data sources
The features of the site are still evolving today and costs have largely been met as a result of the administrative savings gained through the electronic distribution of the newsletter and other productivity savings.
The organisation has been able to generate more sport participation with the same resources
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